The Cart before the Horse

Don’t jump into Tech Solutions without understanding how your business will benefit. 

What is being improved and how? 

What is the impact on your customers?  On your team? 

What’s the real cost and benefit? 

Tech is not the horse.  It is the cart.  Your business is defined by its processes.  Tech can help but it isn’t your business.


Tech doesn’t reach customers over social media.  Segmentation, messaging and engagement plans that resonates reach your customers.  And identify how to reach them.  Social media (or some channels) may help or may not.